Speaking broadly, stations purchase programming from content providers, including NPR and APM. I understand them quite well, actually, and would be happy to explain further but I don’t know what it is you’re not understanding in my comment. “We’re still experimenting with what that means for the radio version of The Daily.” “We know that the experience of listening to the radio in the car or while doing dishes can feel very different than when you’re fully plugged in with your headphones on,” she said. And Henig suggested that the radio show may further evolve as The Daily’s team experiments with the format. The Times will cut from the radio version a segment titled “Here’s What Else You Need to Know Today” to prevent it from getting dated by the afternoon. The broadcast might also need updating depending on the news cycle, but “we’ve found that the way The Daily approaches the biggest story of the day - by starting at the beginning and filling in all the context required to understand the latest news - is just as relevant in the evening,” Henig said. While the podcast generally runs from 20 to 40 minutes, the radio broadcast will need to fit a traditional public radio clock and include spots for regional and national underwriting. The podcast and broadcast will share “overall DNA,” Henig said, but the Daily team is “experimenting with what that means for the radio version of The Daily.” Wilson was a “strong advocate” for the idea, Henig said. Kinsey Wilson, advisor to the CEO at the New York Times and a former NPR executive, contacted APM about four months ago about bringing The Daily to public radio. The network is “a well-respected and well-positioned distributor,” Henig said, “and we liked that they have a strong track record of distributing owned and third-party shows to public radio.” But once it was ready to pursue radio, “American Public Media was one of our first calls,” she said. The Times initially tabled those discussions as the podcast’s team learned to produce a daily show. The New York Times began hearing from stations and distributors “soon after launch” who said the show would be a good fit on radio, Henig said. Each episode is essentially a highly produced two-way with a Times reporter, incorporating interviews and other audio about one or two subjects in the day’s news. Hosted by Michael Barbaro, The Daily debuted in February 2017. “… e really feel that a lot of the public radio audience isn’t hearing it, and that it’s going to be very additive to the news that they’re already hearing and to the news that they trust.” “It just makes sense that Michael Barbaro and The Daily would come to public radio,” said Shona Koester, VP of distribution and content partnerships at APM.
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